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It takes just 10 seconds for consumers to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo (Action Card). This underscores the need for a logo that is not only memorable but also makes a strong first impression.
Consistency across all brand platforms can increase revenue by up to 23% (Forbes). This statistic emphasizes the importance of a cohesive brand identity, including logos, color schemes, typography, and messaging.